Link: In Europe, a Push by Phone Companies Into TV - New York Times.
“I can’t think of a single country in Europe where operators are not introducing IPTV,” said Tiaan Schutte, vice president for multimedia at the French company Alcatel-Lucent, which makes IPTV components. “The marketplace is expected to grow aggressively over the next decade.”
Some experts, however, question whether telephone companies will ever reap the same payoff as equipment makers from IPTV, which faces a challenge luring TV viewers from established broadcasters that use the airwaves, cable or satellites.
Chi ci guadagna ? certamente i produttori di hardware
“It’s still very much an open question whether IPTV will catch on,” said James Crawshaw, an analyst in London at Heavy Reading, a research firm tracking IPTV. “Operators were very enthusiastic a couple years ago. Then they started to question what the return was. None have been able to create a stand-alone business from IPTV.”
Vedremo se prendera', gli operatori erano entusiasti, adesso molto meno. (il business TLC e' 10 volte quello della TV (per recuperare il 5% dei ricavi persi nelle TLC bisogna conquistare il 50% del mercato televisivo dvd, rental,pubblicita',ecc.) ed il tempo dedicato alla TV e' in calo.. ndr.)
“The technology will allow us to combine voice, Internet and TV in ways that aren’t possible when you buy them from separate providers,” Mr. Wirnitzer said. “And customers will also have the benefit of paying just a single bill instead of three.”
Questo e' il direttore della IPTV di ARCOR (in francia) ed e' ovvio che dica cosi', ce l'ha scritto nel contratto. Secondo me e' vero il contrario: le cose migliori si fanno se si combinano pezzi provenienti da diversi operatori (mai sentito parlare di web services, Mr. Wirnitzer ?).
E' il "beneficio di pagare una sola fattura", non e' per i consumatori ma per chi emette la fattura...
Finche' continua a ragionare cosi', l'industria fara' poca strada, ahime.