MIDEM 2013: Guvera's Phil Quartararo Says Old Record Business 'Committed Suicide' | Billboard.
“Today’s curator is the brand. The lifestyle brands rule,” he explained. “Brands are using music as their currency. The old business was a push business, this is a pull business -- attracting consumers into it.” The new relationship, says Quartararo, is for the brand activating the community. “If they can successfully do that, they can prolong the engagement. The brand can also take the role of being the curator. Today the record companies can’t afford the advance and the marketing budget isn’t so big. The brand can deliver bigger budgets and do the heavy lifting.”
...
So, I think the only mistake that was made -- and I don’t exclude myself -- we didn’t have the relationship with consumers that we needed to have, like every other content biz. The film biz talks to its consumers. The TV biz talks to its consumers. The advertising biz talks to its consumers and so does the video game industry. We spent a lot of time not talking to our consumers. We didn’t have that relationship.
And don’t forget the big labels sued their consumers.
Yeah. Now we’re having (that dialog), but we have to resurrect ourselves. We’re coming from below the baseline, which is unfortunate but at the end of the day we have a reason to exist. I believe it’ll be fine
Commenti