Op-Ed: The Next Music Business, by Rita McGrath | Billboard.
...But these days, there is a lot more to the music ecosystem than the fates of a few fairly unresponsive incumbents, whose reactions to change have ranged from the futile to the disastrous. As incumbents in other industries have painfully learned, once a sea change in business model is upon you, trying to throw up the barriers and pretend it’s not happening is only wasting valuable time.
In fact, the music industry is enjoying a period of explosive growth, experimentation and new opportunity that never would have been possible under the old model. It’s a little like the airlines before they were de-regulated, the phone company when it was still Ma Bell or computers when a few big companies were the only game in town. Incumbents don’t like innovations that disturb the status quo. But the status quo is no more, and amazing opportunities are opening up that were never before possible or economical.
...
So we have this paradox -- even as the incumbents’ business models have faded, there are an ever-increasing number of ways to make money with models tied in some way to music.
...
Perhaps the most significant uber-trend for music, as well as for many other industries, is that consumers are looking for complete and rewarding experiences, not just to buy a product. That live show that is surrounded by community-creating social media and personal connections afterward; that helps people feel part of a ‘tribe’ and that gives them a lift in everyday life is what will increasingly determine who is going to get those new revenue streams; and who is going to be sitting there mourning the demise of the way it used to be.
...But these days, there is a lot more to the music ecosystem than the fates of a few fairly unresponsive incumbents, whose reactions to change have ranged from the futile to the disastrous. As incumbents in other industries have painfully learned, once a sea change in business model is upon you, trying to throw up the barriers and pretend it’s not happening is only wasting valuable time.
In fact, the music industry is enjoying a period of explosive growth, experimentation and new opportunity that never would have been possible under the old model. It’s a little like the airlines before they were de-regulated, the phone company when it was still Ma Bell or computers when a few big companies were the only game in town. Incumbents don’t like innovations that disturb the status quo. But the status quo is no more, and amazing opportunities are opening up that were never before possible or economical.
...
So we have this paradox -- even as the incumbents’ business models have faded, there are an ever-increasing number of ways to make money with models tied in some way to music.
...
Perhaps the most significant uber-trend for music, as well as for many other industries, is that consumers are looking for complete and rewarding experiences, not just to buy a product. That live show that is surrounded by community-creating social media and personal connections afterward; that helps people feel part of a ‘tribe’ and that gives them a lift in everyday life is what will increasingly determine who is going to get those new revenue streams; and who is going to be sitting there mourning the demise of the way it used to be.
Finalmente passeremo da musica comprata... a musica "sentita" nel più profondo.
Scritto da: Gio | 21/02/2013 a 20:00