Youtube toglie nome a un ragazzo per darlo a un brand omonimo "non è colpa nostra, la decisione è stata di un algoritmo"

A popular video blogger has hit out at cosmetics brand Lush after he lost control of a YouTube address he had been using since 2005.

Matthew Lush said fans seeking out his channel were now being redirected to the beauty brand instead.

The company told the BBC it had not requested the change but would not say if it would give the address back.

Google said it was "sympathetic" to Mr Lush's situation and that the decision was made by an algorithm.

Mr Lush, who has 10 times as many YouTube subscribers as the soap brand, told the BBC he felt "betrayed".

via www.bbc.com

IMHO, this will backfire