As you might expect, the response from rival carriers to T-Mobile's Binge On plan was not positive. Announced yesterday as part of the carrier's Un-carrier X announcement, Binge On gives T-Mobile customers receiving 3GB of data or more each month, the ability to watch streaming video from 24 providers without having the data used count against their monthly data allowance.
Ralph de la Vega, president and CEO of AT&T Mobile & Business Solutions, and Sprint CFO Tarek Robbiati both discussed the network congestion that T-Mobile will face with the launch of Binge On. The AT&T executive said, "When you give people unlimited, they use it in a significant way."
The AT&T executive told those attending the Wells Fargo Securities Technology, Media & Telecom investor conference, that his company offers customers a better video experience because of AT&T's purchase of DirecTV. He noted that unlike T-Mobile, which is shrinking the size of video streams on its network by using a proprietary adaptive bit-rate technology, AT&T offers high-quality video. De la Vega points out that T-Mobile hiked the price of its unlimited service from $80 to $95 a month to help Binge On become a reality.
via www.phonearena.com
Ecco una tariffazione non neutrale, che non fa pagare (non consuma MB di traffico) il traffico video.
E per farlo hanno preferito/dovuto spendere soldi in hardware che comprime i flussi video al volo e che li trasforma in 480P (ragionevolmente: velocità meno di 1 Mbps) invece che investire in espansione di rete!